03 — The Brand
Solar identity. Built to last.
A complete brand identity for the Trust Energy solar dealer surface — logo system, color, typography, and full brand guide governing every customer touchpoint.
Trust Energy is a four-year flagship Revelation engagement — the kind of partnership where the agency runs brand, video, paid acquisition, automation, the training portal for new reps, AND the back-end infrastructure that keeps the call center fed.
Multi-year Facebook ads at $25/lead against an industry CPL of $40-$50, with a 1-in-4 lead-to-appointment ratio. Custom GHL follow-up + lead delegation, a call center build, and a training portal that onboards new solar reps without manager bandwidth.
Five embedded YouTube videos below cover the brand story, holiday campaigns, the ice-cream-truck activation, and the AI-generated ad concept.
Whole-brand build for the solar dealer surface.
Five embedded pieces — brand, seasonal, campaign creative, and AI-generated experimentation.
$25/lead sustained for 4 years — against $40-$50 industry CPL.
Custom delegation rules route leads to specific reps with automated follow-up sequences.
Custom app onboards new solar reps without manager time (behind authentication; private demo on request).
Sales infrastructure scaling the front-line team.
A complete brand identity for the Trust Energy solar dealer surface — logo system, color, typography, and full brand guide governing every customer touchpoint.
The Trust Energy brand piece — the foundation video that anchored 4 years of solar storytelling and powered the paid acquisition engine.
Facebook acquisition at $25/lead — against $40-$50 industry CPL, with a 1-in-4 lead-to-appointment ratio. Seasonal creative, AI-generated concepts, and on-the-ground activations powered the engine.
Active social management across Facebook and Instagram throughout the 4-year engagement — project shots, customer wins, seasonal campaigns, and brand-consistent storytelling supporting the paid acquisition engine.
Thirty minutes. Real strategy. No pitch. Walk away with clarity on what’s broken and whether we’re the right partner.
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