Back to portfolio Case Study — Marketing — Social Media

Trust Energy
Social Media Management

Multi-Year Facebook + Instagram Cadence
01 — Context

Trust Energy

  • ClientTrust Energy
  • IndustrySolar Energy
  • LocationCalifornia
  • Year2020-2024

Across the 4-year Trust Energy engagement, Revelation owned the full social media presence — Facebook and Instagram managed end-to-end alongside the paid acquisition engine. The social channels were the always-on layer: building authority, trust, and recognition that compounded with every ad impression Trust Energy paid for.

The cadence was disciplined — project shots from installs, customer wins, seasonal campaigns that tied into the paid creative (the 4th of July push, the ice cream truck activation, brand storytelling), and consistent visual language that carried Trust Energy’s solar dealer brand into the feed.

The compound effect: by the time a Facebook ad served to a Central Valley homeowner, Trust Energy was already a name they’d seen multiple times in their feed — cutting friction at the click, reinforcing the $25/lead acquisition cost, and keeping the 1-in-4 lead-to-appointment ratio sustained year over year.

02 — Services Delivered

What we managed.

Facebook Page Management

Full ownership of the Trust Energy Facebook presence across 4 years — content cadence, community engagement, page health, and brand-consistent storytelling.

Instagram Profile Management

Active Instagram management alongside Facebook — project shots, reels, story sequences, and a consistent visual language that carried the brand into the algorithm.

Content Calendar & Cadence

Planned weekly content tied to the paid creative calendar — seasonal campaigns, customer wins, install moments, and brand storytelling timed to compound with ad impressions.

Paid + Organic Compounding

Social channels engineered as the always-on layer feeding the $25/lead paid acquisition engine — recognition built in the feed cut friction at every ad click.

Compounded for 4 years.

4yr
Continuous social management cadence
2
Active platforms — Facebook + Instagram
Tied
Organic cadence aligned with paid creative calendar
$25
CPL sustained — social trust cut ad-click friction
Explore More Work

More from this client.

Full Case Study
Trust Energy

The complete 4-year engagement — every discipline together.

View full case study
Creative
Brand Identity

Whole-brand build for the Trust Energy solar dealer surface.

View work
Creative
Video Production

Multi-year solar storytelling — brand piece + seasonal campaigns.

View work
Marketing
Paid Ads

$25/lead Facebook acquisition sustained for 4 years.

View work

Build your own growth machine.

Thirty minutes. Real strategy. No pitch. Walk away with clarity on what’s broken and whether we’re the right partner.

Book Your Free Session