Risen Sun Energy

1. Objective:
The primary objective was to design a cohesive and trustworthy digital presence that would clearly explain Risen Sun Energy’s value and capture qualified leads. The project also aimed to support their field sales efforts with compelling print collateral that mirrored the new brand direction. In both digital and print, clarity, professionalism, and simplicity were key to earning customer trust and improving conversion rates.

2. Approach:

(a) Started with a discovery session to understand the brand’s values, services, and customer journey

(b) Audited competitor websites to identify positioning opportunities

(c) Developed a site map and wireframes focused on lead generation and solar education

(d) Crafted messaging that simplified complex solar benefits for the everyday homeowner

(e) Designed cohesive print materials that could be used in door-to-door outreach and community events

(f) Maintained visual and tonal consistency between web and print for a unified brand experience

3. Solutions Provided:

(a) Website Design & Development – A mobile-optimized, high-conversion WordPress website with educational content, clean visuals, and simple lead capture forms

(b) Sales Flyers & Print Collateral – Professionally designed flyers and brochures highlighting key solar benefits in an approachable way 

(c) Brand Alignment – Unified visual language across all materials for a more consistent and credible brand presence

4. Outcomes:
The new website immediately made an impact—bounce rates dropped by 38% within the first month, and lead submissions doubled within 60 days of launch. The field sales team shared positive feedback on the print materials, noting that the clarity and professionalism helped guide conversations more confidently. Perhaps most importantly, customer feedback reflected an increase in trust—validating that the refreshed brand direction was not only visually strong, but strategically aligned with Risen Sun Energy’s mission.