Back to portfolio Case Study — Marketing

Net Metering Systems
Paid Social & Management

Facebook Ads · Instagram Ads · Social Management · Live Tracking · 2026
01 — Context

Scalable Lead Generation for a Solar Company

For Net Metering Systems, paid social is the primary driver of new residential solar leads. The Clovis market is active, competitive, and entirely reachable through Facebook and Instagram — platforms where homeowners spend time and where purchase intent can be captured before they ever hit a search engine.

We manage both the advertising and the organic social presence for Net Metering Systems — building brand awareness at the top of the funnel while running performance campaigns optimized for cost-per-lead at the bottom.

The ad system is connected to the Revelation Portal, which pulls live data from Facebook's API for real-time performance intelligence. Every campaign is monitored for CPL, appointment rate, and ROAS — with fast creative iteration based on what's actually converting. The result is a sustainable, scalable lead flow: $50 average cost per lead, 25% lead-to-appointment rate, and a consistent 5x return on ad spend.

02 — Services Delivered

What we shipped.

Facebook Ad Management

Active campaign management across Facebook — audience targeting, creative testing, budget optimization, and continuous performance refinement.

Instagram Ad Management

Short-form and story ad campaigns on Instagram — capturing solar purchase intent from homeowners in the Clovis service area.

Social Media Management

Full management of Net Metering's Facebook and Instagram presence — content calendar, posting, community engagement, and brand consistency.

Live Ad Intelligence via Revelation Portal

Google and Facebook APIs connected to the Revelation Portal for real-time performance tracking — fast decisions based on live data, not day-old reports.

Numbers that hold.

$50
Average cost per lead on paid social
25%
Lead-to-appointment conversion rate
~$600
Cost per acquisition (closed install)
5x
Sustained return on ad spend (ROAS)
Where the traffic lands

A funnel built to convert.

Every paid ad lead routes through a dedicated PPA campaign funnel — custom landing, booking, and confirmation pages designed, built, and live on the NMS domain. Click any stage to view it.

Step 01

Ad Click

Facebook or Instagram short-form ad seen by a Clovis homeowner.

Step 02 · Live

Landing Page

PPA offer, social proof, and a one-click path to book.

/ppa

Step 03 · Live

Booking

Calendar slot selection with embedded scheduling.

/ppa/thanks

Step 04 · Live

Confirmed

Thank-you page — lead enters the back-end system.

/ppa/booked

Behind the funnel

Nothing falls through the cracks.

The moment a lead hits the confirmation page, it routes into the back-end — nurture campaigns warm them up, sales reps get instant handoff alerts with full context, and the owner stays in the loop with weekly performance reports. The whole pipeline is watched live by the Revelation Portal intelligence layer, so booked appointments turn into closed installs without a single dropped follow-up. See the GHL automation case study →

Follow Net Metering Systems: Facebook Instagram

Cross-Discipline

Part of a bigger system.

Full Project
Net Metering Systems

See the complete multi-discipline engagement — website, video, marketing, and automation.

View full case study
Creative
Custom Website

Custom-coded site engineered for local solar search.

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Creative
Video Production

Solar case study videos and 9 short-form ad spots.

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Marketing
Social Media Management

Daily Facebook + Instagram management — content calendar, engagement, audience growth.

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Strategy
GHL Automation

12 management automations, AI-generated follow-up replies, weekly performance reports.

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Strategy
SEO & Search Intelligence

150 listing pages, weekly programmatic blog engine, 5-competitor intel.

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Engineer your own growth.

Thirty minutes. Real strategy. No pitch. Walk away with clarity on what's broken and whether we're the right partner.

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