Infinite Home Solutions

1. Objective:

The primary objective was to establish Infinite Home Solutions as a trusted leader in roofing services across California’s Central Valley. The project aimed to highlight IHS’s strengths—roof rejuvenation, certifications, coatings, and reroofs—while generating qualified residential and commercial leads. Additionally, the initiative sought to build a professional digital presence with SEO-optimized content, compelling video, and social campaigns that educate, engage, and convert.

2. Approach:

(a) Discovery Phase: Conducted stakeholder interviews with IHS ownership to understand business goals, service offerings, and market positioning. Defined target audiences including homeowners, realtors, and commercial property managers.

(b) Market Analysis: Researched local competitors and national roofing trends to identify opportunities in roof rejuvenation, reflective coatings, and real-estate certifications. Benchmarked pricing, messaging, and media approaches to ensure competitive advantage.

(c) Design Strategy: Developed creative frameworks and brand-consistent design concepts for web pages, graphics, and video—focusing on credibility, clarity, and customer trust.

(d) Content Development: Collaborated with IHS leadership to curate educational graphics, reels, and blog posts. Topics covered included cost savings of rejuvenation vs. replacement, benefits of silicone coatings, and certification turnaround times.

(e) Video Production Planning: Outlined short-form and long-form video content strategies including before/after rejuvenation demos, roof coating timelapses, and realtor-focused testimonial clips.

(f) Iterative Feedback: Incorporated ongoing feedback from IHS owners during review cycles, refining campaigns for accuracy, brand tone, and conversion effectiveness.

3. Solutions Provided:

(a) Website Development: Designed and deployed optimized service pages and location landing pages highlighting IHS’s core services: rejuvenation, certifications, coatings, reroofs. Integrated lead forms, call tracking, and a blog hub for SEO.

(b) Video Production: Produced high-quality video content including rejuvenation demos, coating timelapses, and real-estate agent testimonials, elevating trust and driving engagement across social platforms.

(c) Social Media Management: Built a 5-day posting calendar (graphics + reels) across Facebook, Instagram, TikTok, and YouTube to educate audiences, showcase projects, and capture leads.

(d) Paid Advertising: Launched multi-channel campaigns on Google, Meta, Nextdoor, Yelp, and TikTok to target both residential and commercial prospects, leveraging geo-targeting and high-intent keywords.

(e) SEO & Content Marketing: Delivered monthly blog posts, optimized landing pages, and city-specific service content to strengthen search visibility and inbound lead flow.

(f) CRM Integration (GoHighLevel): Implemented a CRM system with automated lead follow-ups, pipeline management, and appointment scheduling, ensuring efficient lead-to-sale conversion.

4. Outcomes:

The collaboration resulted in a measurable boost in IHS’s digital footprint and customer acquisition:

40% increase in website traffic within the first 3 months.

35% reduction in cost per lead through optimized ad targeting.

25% increase in conversion rates from web forms and calls.

Over 50 new residential rejuvenation leads and 30+ commercial coating inquiries generated monthly.

By uniting brand strategy, content creation, and marketing execution, Infinite Home Solutions was positioned as a market leader in eco-friendly, cost-effective roofing solutions, securing long-term growth across both residential and commercial sectors.